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How can small beauty brands expand online?

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How can small beauty brands expand online?

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1. Create a Strong Online Storefront

Whether on Shopify, WooCommerce, or a B2B marketplace like Pepagora, your digital storefront should include:

  • Clear product images (before/after if possible)

  • Ingredient lists and skin-type suitability

  • Authentic testimonials

  • SEO-friendly product descriptions

 Bonus tip: Use marketplaces like Pepagora to get discovered by verified national buyers and resellers. It’s a great way to move from local to pan-India reach.

 2. Leverage Social Media Creatively

Instagram, Pinterest, and YouTube are your best friends:

  • Share tutorials, user-generated content, and transformations

  • Collaborate with micro-influencers (they have higher engagement!)

 3. Focus on Niche Targeting

Are you vegan? Ayurvedic? Gender-neutral?

  • Blog posts

  • Instagram hashtags

  • Influencer collaborations in that space

 4. Offer Trials or Bundles

Small beauty brands grow fast when people try their products. Offer:

  • Mini/trial kits

  • Bundled gift sets

  • Discounts for referrals or reviews

5. Sell on B2B Platforms

If you're ready to scale:

  • List your brand on platforms like Pepagora to reach wholesalers, salons, and retailers

  • Use SEO-ready listings and buyer messaging tools

  • Benefit from industry visibility and verified buyer access

6. Use Smart Business Tools

Start small, but be smart:

  • Automate email marketing with Mailchimp

  • Track leads and inventory with simple CRM tools

  • Get real-time order notifications and analytics via eCommerce dashboards

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