Question

How can I take my local food brand to international markets?

Answer 1

Taking your local food brand global involves a mix of smart positioning, compliance, and digital presence. Start by identifying international markets with a demand for your product—especially diasporas or niche health-conscious communities. Next, ensure your packaging and labeling meet global food compliance standards, including FSSAI, FDA, or EU food safety regulations, depending on your target market. List your products on B2B food marketplaces and export-focused platforms like Pepagora, which connect Indian food SMEs with verified global buyers.

Build a D2C e-commerce presence using tools like Shopify, and optimize for cross-border logistics through partners like Shiprocket X or Amazon Global Selling. Leverage digital marketing channels—especially Pinterest, Meta Ads, and YouTube Shorts—to drive awareness among global audiences. Finally, consider registering with APEDA and obtaining GS1 barcodes, which boost trust and traceability in international markets.

With the right mix of visibility, compliance, and distribution, your food brand can move from the local shelves to global carts.

Answer 2

Selling your local food brand overseas can be thrilling and fulfilling. Below are the must-do steps to begin:

Leverage B2B Marketplaces:
Utilize international B2B marketplaces such as Alibaba, Amazon to reach out to global buyers, distributors, and retailers. These websites enable you to promote your products, discover reliable partners, and increase your reach effectively.

Understand Regulations & Certifications:
Study import rules, food safety regulations, and certification processes in your target nations. Adherence fosters trust and facilitates market entry.

Establish Strategic Partnerships:
Partner with local distributors, importers, or agents familiar with the market. Their knowledge of logistics, marketing, and customer tastes will assist your brand in adjusting and succeeding overseas.