Question

What is the difference between Search Ads and Display Ads on Google?

Answer 1

Search Ads appear on Google when someone types in a specific keyword. For example, if you search “buy running shoes,” the top results with “Ad” labels are Search Ads.

Display Ads are visual (images or banners) and appear on websites, apps, or YouTube—even when you're not actively searching. They’re great for brand awareness and retargeting.

In short:

• Search Ads = intent-based, text, on Google Search

• Display Ads = visual, on websites/apps, for broader reach

Answer 2

Search Ads

• Where they appear: On Google search results pages.

• Triggered by keywords that users actively type into Google.

• Intent level: High — users are already looking for something specific.

• Example: You search "best running shoes" and see a text ad at the top of the results.

• Format: Text-only ads.

Display Ads

• Where they appear: on websites, YouTube, and apps in the Google Display Network.

• Triggered by audience interests, browsing behavior, or selected topics, not direct search.

• Intent level: Lower — users aren’t necessarily searching for your product.

• Example: You’re reading a blog and see a banner ad for running shoes.

• Format: Image, video, or banner-style ads.

In short:

• Search Ads 

• Display Ads = Target users based on interests, even when they’re not searching.

Both are powerful, but they serve different purposes in a digital marketing strategy.

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