One of the most widely used B2B platforms today is Alibaba.com, especially for global trade. However, usage varies by region and industry. In India, platforms like IndiaMART, TradeIndia, and emerging digital platforms like Pepagora are increasingly preferred by SMEs for their localized approach, verified buyers/sellers, and category-focused visibility.
For specific needs like industrial equipment or packaging, niche platforms and marketplaces also perform well by offering targeted discovery, compliance filters, and logistics integration. Choosing the right platform depends on your product category, target geography, and scale of operations.