Getting more customers online for your small store is possible—even without a big budget. Here are simple, effective steps to get started:
1. Create a Google Business Profile
This helps your store show up when local customers search for products or services like yours.
2. List Your Store on Online Marketplaces
If you sell products (especially in bulk or wholesale), register on B2B marketplaces like IndiaMART, TradeIndia, Pepagora, or Udaan. These platforms connect you to thousands of verified buyers looking for exactly what you offer.
3. Use Social Media Wisely
Open free business pages on platforms like Facebook and Instagram. Post photos of your products, share offers, and respond quickly to messages. Social media helps build trust and awareness.
4. Start a Simple Website or Online Catalog
Even a one-page website or a free online catalog (using platforms like Google Sites, Wix, or a B2B portal) can help buyers learn about your products, prices, and contact details.
5. Encourage Customer Reviews
Ask happy customers to leave reviews online. Good feedback builds credibility and encourages new people to buy from you—even if they haven’t met you in person.
6. Be Active and Consistent
The more consistent you are—posting updates, replying to inquiries, improving your listings—the more visible and trustworthy your store becomes online.
