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What KPIs should we track to measure supplier engagement?

3 Answers

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If you want to know how active or serious your suppliers are, tracking a few simple things can help.

Here are some good ones to watch:

1. How fast they reply – Are they quick to answer your messages or quotes?

2. How often they send quotes – Do they respond when you ask for prices or product info?

3. If they ship on time – Late deliveries could mean they’re not paying attention.

4. How well they talk with you – Are they clear, honest, and easy to reach?

5. If you keep buying from them – Repeat orders usually mean things are going well.

6. How often they update products or offers – If their catalog never changes, they might not be active.

Some online B2B sites like Pepagora, Alibaba, or GlobalSources help you track these things easily, especially in areas like tools, construction, or packaging. They show how active a supplier is, how often they reply, and if they update their listings.

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If you’re serious about growing a supplier base that sticks, it’s not just about getting them to sign up. It’s about keeping them engaged. Here's what you really want to track

1) Profile Completion Rate
2) Active Listings & Updates
3) Quote Responses / Inquiry Participation
4) Participation in Campaigns or Promotions
5) Repeat Engagement with Buyer Leads
6) Login Frequency / Dashboard Usage
The bottom line? Measuring engagement isn't just numbers, it's about making suppliers feel like they're part of something that works. 

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From what I’ve seen, supplier engagement isn’t just about being active it’s about being consistently involved. Some key things to track include:

  • How fast they respond to inquiries

  • How often do they submit quotes

  • Whether their quotes turn into orders

  • How frequently do they update their listings

  • If they log in and engage regularly

  • Quality of communication with buyers

  • Repeat business

  • Participation in platform campaigns

If you're using a platform like Pepagora, most of this is easy to track it gives you a clear picture of who’s really showing up and who’s just there.

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