I've been running a few niche crypto sites for the last couple of years, and from my experience, the most effective strategies to make money depend on your traffic type and audience intent. For starters, content is king—creating genuinely helpful content (like tutorials, coin reviews, or DeFi explainers) helped me build organic traffic over time. I monetized that through affiliate programs (Binance, Ledger, etc.), but the real game-changer was combining that with crypto-friendly ad networks.
What worked surprisingly well for me was using 7Search PPC. It’s a lesser-known platform, but what I liked was how easy it was to get started, especially when other ad networks were picky about crypto content. It doesn’t bring huge revenue right away, but if your traffic is consistent, it adds up. I use it alongside some CPA offers and newsletter sponsorships.
Also, building an email list early helped me promote other services (airdrops, courses, tools) more directly. My advice: diversify your monetization channels. Don't rely solely on one stream—mix PPC ads, affiliate links, and even your own digital products if possible. It takes patience, but it does pay off.
