In 2025, Facebook and Instagram ads that focus on authentic storytelling, short-form video, and AI-driven targeting are performing best. Brands are seeing strong ROI from user-generated content, carousel ads, and personalized retargeting based on engagement behavior.
Interactive formats like polls and reels are also boosting conversions. The key is blending creativity with precise audience data to attract high-quality leads. Agencies like Viacon UAE and Liona Tech are helping brands optimize these strategies through expert lead generation services and performance-based marketing.
