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How do I become successful in B2B sales?

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by (180 points)

B2B sales isn’t just about selling a product — it’s about solving real business problems. I learned this the hard way when I started working with small manufacturers and exporters through Pepagora, a B2B marketplace that connects verified suppliers and buyers.

Here’s what helped me improve my results:

  1. Understand your buyer’s pain points – Every business buys for efficiency or profit. Speak their language.

  2. Build trust first – In B2B, people buy from those they trust. Verified profiles and clear communication go a long way.

  3. Use platforms wisely – Portals like Pepagora give you access to ready buyers. Respond fast and follow up properly.

  4. Focus on long-term relationships – Repeat clients matter more than one-time deals.

  5. Keep learning – Industry trends, negotiation skills, and digital tools keep you ahead.

Success in B2B sales is 70% consistency and 30% closing skills. Once you learn to listen and position your offer as a solution, you’ll stand out.

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Success in B2B sales comes from mastering trust, consistency, and problem-solving  not just pitching products.

  1. Understand your buyer’s business : Learn their challenges before offering a solution.

  2. Focus on value, not volume : Show how your product saves time, money, or resources.

  3. Leverage B2B platforms : Use trusted portals like Pepagora, IndiaMART, and Alibaba to reach verified leads and grow visibility.

  4. Follow up strategically : Most B2B deals close after multiple touchpoints, not the first meeting.

  5. Build long-term relationships : Offer insights and after-sale support to earn repeat business.

Consistency + credibility = long-term B2B success.

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