Organic search generates 51% of all web traffic and 40% of sales. Because of this, Search Engine Marketing teams are constantly striving to generate more search traffic. Put a keyword on page one in a search engine and you will find that organic traffic will increase; Get in the top 3 or featured snippet for this keyword and you'll likely see an exponential increase in traffic. However, if you don't rank on page one, the missed opportunity to increase your bottom line becomes tangible.
Here are six methods to increase search traffic and achieve your long-term marketing goals.
Method 1: Identify and fix content that doesn't work.
Method 2: Find New Keyword Opportunities.
Method 3: Optimize for a higher CTR (click-through rate).
Method 4: Blog to Rank Your Keywords Quickly.
Method 5: Take Advantage of Site Architecture to Get Site Links.
Method 6: Master featured snippets