To get more clicks on your Google Ads, focus on relevance, clarity, and testing:
Use high-intent keywords and remove wasted spend with negative keywords
Write compelling ad copy that highlights clear benefits, offers, or solutions
Add ad extensions (sitelinks, callouts, prices) to increase visibility
Improve your Quality Score with relevant landing pages and fast load speed
A/B test headlines, descriptions, and CTAs regularly
The more relevant your ad is to the search intent, the higher your CTR and the lower your cost per click.
