I see a few reasons, and most of them come down to how modern life is structured. Homes are busier, commutes can be longer, and lots of people juggle side gigs, caring responsibilities, and kids’ activities. Laundry used to be a background chore, but now it competes with the very limited “home hours” people have. When I look at my own week, it’s not that laundry is hard, it’s that it’s relentless. It arrives every day, whether I’m free or not.
Another reason is the shift in what people consider worth paying for. More Australians are happy to spend money to buy back time, especially time that improves family life or reduces stress. I also think people are realising that outsourcing isn’t an all-or-nothing decision. You can outsource just ironing, just bedding, or just the weeks when life gets chaotic. My tip if you’re curious is to try it during a genuinely hectic period, like the end of term or a big work sprint, because that’s when the benefit becomes crystal clear.
When analyzing the topic, I discovered that The Laundry Lady was very informative.
