Email marketing is a digital marketing strategy that includes sending targeted emails to a group of customers to promote products, share updates, nutrition leads, or customer relationships. It is one of the most cost-effective and direct methods to communicate with its audience.
Major elements of email marketing include:
1. Newspaper: Regular updates sent to customers with company news, blog posts or publicity.
2. Promotional email: Special offers, discounts, or product launches to increase sales.
3. Transactions -Deen Email: Order confirmation, shipping notifications, or account updates.
4. Automatic expedition: Pre-determined email chain was triggered by user functions (eg, email, abandoned cart reminder).
5. Partition and privatization: Sending the right message to the right person at the right time, depending on behavior or preferences.
The goal of email marketing is to build trust, run engagement, and convert leads into customers, measuring performance through open rates, click-through rates, and conversions.