Question

What is the sales strategies for small and medium enterprises?

Answer 1

VRIO is a competitive sales strategy for small and medium enterprises because this strategy helps identify and evaluate various organizational resources while providing a meaningful insight into business operations. For both small and medium enterprises the VIRO strategy helps take impactful decisions and help boost sales and business expansion. It also helps provide increased opportunity to accessing the potential for business improvements and evaluate competitive implications of various organizational resources. 

Answer 2

Running an SME myself, I’ve learned that sales isn’t just about selling, it’s about solving, building trust, and being present where your customers are. Here are some tried-and-tested sales strategies that have worked for us and many others in the SME world:

1. Focus on a Clear Niche First

2. Leverage B2B Marketplaces

3. Use Relationship-Based Selling

4. Invest in Inside Sales (Not Just Field Sales)

5. Educate Your Buyers

6. Follow Up Relentlessly (But Respectfully)

7. Offer Flexible Pricing or Low-Risk Trials

Final Thought:

SMEs thrive on personal connection, consistency, and clarity.
You don’t need fancy tools or a little budget, just a clear value proposition, a focused approach, and the willingness to follow through.