I've worked with a few beauty brands, and honestly, the key to expansion is visibility + trust + smart distribution.
Start by building your online presence, a simple website, strong Instagram, and listings on B2B platforms like Pepagora and Alibaba can get your products in front of bulk buyers, salons, and even overseas clients.
Offer samples, collect reviews, and show real results before/after photos, testimonials, etc. Collaborate with beauty influencers (even local ones), and keep your packaging sharp and professional.
Also, think about diversifying: maybe add a skincare range, target men's grooming, or offer salon-size packs.
The beauty industry is crowded, but if you stay consistent, keep improving your product line, and focus on the right channels, you'll see real growth.