Organic Traffic is the traffic that comes from search engines (like Google, Bing) without spending any money. This traffic comes when people see your website in search results and click on it themselves.
Benefits:
Long-term stable results
Increases credibility and brand value
Cost-Effective
High CTR (Click Through Rate)
User intent is high
Limitations:
SEO results are slow
Constant hard work and content is required
More technical knowledge may be required
What is Paid Traffic?
Paid Traffic is the traffic that you bring by spending money, such as through Google Ads, Facebook Ads, Instagram Promotions, etc. In this case, you can display your website at the top, but it only lasts as long as you continue to pay.
Benefits:
Get instant traffic
Can target a specific audience
Get measurable results based on monthly campaigns
Split testing and retargeting are easy
Limitations:
Costs can be very high
Traffic lasts only for the payment period
Clicks do not mean conversions
What to choose when?
If you are building a long-term brand, it is better to focus on SEO and organic traffic.
If you have a limited-time offer or promotion and need immediate leads or sales, then paid ads are the right choice.
Best Practice: Balanced use of both.
Conclusion
If you're looking for a stable, reliable, and cost-effective marketing strategy, organic traffic is the best option. If you're looking for instant results and have the budget, paid traffic can be a valuable option.
Real success comes when you use both wisely by combining them.