Question

What are the best video marketing strategies for our business?

Answer 1

Let me share with you some top secrets for your marketing plan. 

Always consider:

• Your resources
• Ensure Optimization
•  Promotion
• Create short and interesting videos conveying your message

Answer 2

Your videos are a great opportunity to showcase your company's culture. People don't want to watch boring videos. They are more likely to watch videos. Understand your target audience and set campaign goals.
Stay on the brand and get your message across through videos.
Make sure your video budget is reasonable.
Optimize your videos and target every channel.
Try and try again.
Don't Forget Networked Television Commercials (CTV)

Answer 3

If you run a business you might think about having a video developed to use for different video marketing channels. Yet, for many, hiring someone with a specialist skill in video production means putting yourself on camera. Some business owners might want to instead have an actor or actress handle the part for them. Should you do that, though?

I do not recommend that you do. If this is to advertise your business, you do not need an actor or actress. People want to know who you are. Say, you are from Colorado. You should hire someone who understands the kind of video production Denver residents respond to.

This means being authentic, inviting, and built on making sure the public knows who you are. Do not hide behind the hiring of an actor; show the public who you are. I have always found this authentic approach works best in marketing.