The reason why I started using a business SMS platform was simple: I wanted to be able to reach out to as many customers as possible at once. All I had to do was press the Send button and my message was on the way to my prospects and customers. Not to mention that text messages have a much higher open and response rate than traditional email marketing. But I soon realized that the platform has much more to offer than sending your text messages and MMS in a bulk.
You can also use it to communicate with your customers, get their responses or feedback. All you have to do is set up a two-way texting feature and encourage them to get back to you. This will not only enable you to get to know your customers and their pain points better, but it also builds trust between customers and your brand.
Service-based businesses such as medical clinics and hairdressers can use the business SMS platform to send a reminder to their customers a day before their appointment. The best thing of all? You can automate everything and schedule your text in advance. Automated text messages save you a lot of time you can use to do other activities that could improve your business. However, that doesn't mean you'll miss anything. If you want, you can get their responses in real-time, allowing you to personally solve any issues that may occur.
Finally, a business SMS platform allows you to create different contact lists. This allows you to sort your clients into groups, based on their relationship with the brand, their age, their previous behavior, and so on. That way, you can adjust your communication style according to their preferences, and everyone will feel as if you've written a message just for them. For example, you can separate clients that have a loyalty card and make sure that they receive your special offers before anybody else. You can learn more about SMS for businesses by checking out Edgility’s homepage.
