Any content you add to your website can improve your rankings in the search results but you need to be able to analyze the results of your decisions. Otherwise, you could be going about content in completely the wrong way. It’s important to carefully track your changes and see what results this has on overall traffic and conversions. To do this, you need to use analytics. If you don’t know what that means, then go away and do some research into it.
There are many analytic tools out there, so I won’t recommend a specific one. Different people like using different programs. All I would say is to make sure that you invest in the best content analytics software that you can afford. This is the only way to crunch the numbers, break down the data, and ensure that your strategy is working. You can find content analytics tools by visiting this website.
