SMS marketing is not a new concept, but it’s also far from being outdated. It definitely has seen some resurgence recently, and here are a few reasons why it is still relevant.
It is quick. Did you know that text messages are read within three minutes of being received? This means that you can see positive results more quickly than other forms of marketing.
Another thing to note here is that if there’s one thing that most people wouldn’t leave their home without, it’s their phone. Therefore, SMS marketing ensures that you get your message to your audience, no matter where they are. If they peek at their phone, it’s the first thing they see.
It is cost-efficient. SMS marketing also eliminates the need to create expensive designs and print campaigns, saving you both time and money. There’s no need for expensive billboard ads or TV commercials. Many SMS marketing services will allow you to blast hundreds or even thousands of messages for cents. Following this strategy will help you increase sales dramatically, which in turn allows you to drive production costs down.
It delivers the message. One of the reasons SMS marketing is effective is its simplicity. If you have hundreds of unread email, junk mail, pamphlets, and any other form of advertisement, you could relate to how much clutter and chaos they cause, which only makes you want to throw everything out without even taking a quick look. SMS campaigns are short and simple, demanding very little of your time, increasing the likelihood of engagement.
SMS marketing can be integrated with a browser-based SMS gateway, which allows you to send and receive text messages in bulk. Seeing everything from a single dashboard also helps you manage your campaigns more easily. To learn more, visit this link.
