Both methods are effective. The advantage of partnering with a major event by offering your venue free of charge is that you don’t have to worry about attendance. The key here though is to be careful and strategic when choosing an event to partner with. You’ll want to offer your venue to an event that will draw crowds that match your target audience.
The second approach is also a great way to promote your venue. Again, determining the event you’ll be hosting is important. Will it be an open event for anyone to attend? Or will you mainly invite suppliers and potential partners?
Along with these, you should also get your venue listed in directories and websites people often use to find venues for their events.
Another effective way to promote your venue is to create a high-quality venue tour video that you can upload on your social media pages and your business website. If you’re looking for a company that can work on your promotional videos for your venue, get in touch with Telideo. View their full range of corporate video production as well as their Denver video advertising services here.
