If you have a background in marketing management, copywriting, web development, or even design, you already have many transferable skills to go into Digital Marketing. You probably want to start with your own personal brand and create a portfolio to build your own unique digital presence. It's hard to stay on top of all the latest trends, but getting a solid understanding of the basics of emerging trends like artificial intelligence and virtual reality in the context of how they're used for marketing is a great place to put your focus. too.
