Web analysis helps you determine online traffic. It tells you how many people are visiting your website at any given time, where they are from, how much time they are spending on your website, and what they are doing. By understanding website conversions and sources of traffic, your business will understand which activities yield the most profit. Web analysis also compares results from organic and paid traffic so you’d know where to invest more of your resources on.
Web analysis is also vital in measuring conversion rate optimization (CRO). CRO’s primary goal is to make users perform assigned tasks. To calculate the conversion rate, divide received goals by the number of users. Conversion isn’t only measured in purchases but also in certain tasks such as adding to a cart, event registrations, filling out contact forms, spending time on your website, downloading brochures, clicking on text links, sharing on social media, and even viewing products.
Another important metric that web analysis tracks are the bounce rate, or the time when a visitor leaves your site without interacting with it. A high bounce rate is detrimental to your sales, so you’d need to find out why it is happening. Common reasons for a high bounce rate include a weak user experience and irrelevant content.
Lastly, web analysis is important in managing online ads. The data obtained will reveal how your ads were received by your audience so that you could improve your ads accordingly.
When you’re busy running and growing your business, the last thing you want to do is to look into the technical stuff, especially if you have no prior experience. Besides, it can be a huge waste of time and money if you try and fail. You should allow a reliable market research agency in the USA, such as Kadence to do the hard work so that you can focus solely on your business.
