If you are new to the UK, then you are going to find it hard to break into most areas. This is a really competitive market, and it can be tough for businesses of just about any industry or niche to break in and succeed. My advice to you is quite simple – spend more time looking into your demographic and your market. It is better to be a well-respected specialist in a small, specific demographic than it is to try and be something for everyone.
My biggest failings have been when my marketing has been too broad. You need to be able to balance it out properly and pay close attention to the challenges you are facing. I found that it was much easier to target a smaller group of people and put all of my efforts into that as opposed to trying to catch a small percentage of every demographic.
It depends on what you sell, but the best thing I can advise is to invest in some market research company offering services in the United Kingdom. Getting a proper understanding of where you are going to fit in becomes absolutely essential if you want to keep things moving forward.
For me, the main thing to focus on would be to try and become a specialist for a specific kind of person. For example, my business was at its best when I targeted elderly people because they tended to need what we provide more than younger people. in the past, though, I spent a lot of money – too much money – chasing everyone.
Limit your focus and try to make sure your business is aimed at a specific group of people. This should make it much easier for your new business to thrive as opposed to running the risk of failing before you even get off the ground.