SEO, or Search Engine Optimization, is important for your website’s success because it helps more people find you online. When you optimize your site with the right keywords and improve its design, it becomes easier for search engines like Google to show it to users. This means more visitors, which can lead to more sales or sign-ups. Good SEO also builds trust with your audience, making them more likely to choose your website over others. In short, SEO is essential for getting noticed and growing your business online.