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What is black hat SEO?

6 Answers

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Black hat is one of the SEO  techniques in which the user doesn't follow the google rules and regulations in link building.
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Black hat SEO refers to a set of practices that are used to increase a site or page's rank in search engines through means that violate the search engine's terms of service. The term "black hat" originated in Western movies to distinguish the "bad guys" from the "good guys," who wore white hats (see white hat SEO). Recently, it's been used more commonly to describe computer hackers, virus creators, and those who perform unethical actions with computers.

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Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks.

Appearing in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization. The dark art of black hat SEO is the wrong way. Black hat SEO seeks to game search engine algorithms, rather than solve for the user. Instead of earning the right to rank highly on search engine results pages black hat SEO uses shady tactics to get you there. Sustained use of black hat SEO techniques is likely to damage your presence in search engines rather than improve it.

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If you are new to the search space, the purpose of search engines like Google is to provide the best results when someone completes a search. They want people to have a great search experience and ensure the results they provide do not include spam. They do this automatically through algorithms or manual actions that aim to recognize and penalize those engaging in black hat SEO.

Search engine algorithms have gotten more sophisticated over time, which is why you should avoid black hat SEO at all costs. White hat SEO is a much better method of doing search engine optimization. It’s a more ethical approach that abides by the terms and guidelines set out by search engines. White hat SEO consists of creating quality content and a better overall user experience for people visiting your site.
Black hat SEO goes against the guidelines set by search engines and manipulates them to gain higher rankings. It can lead to being wiped completely from search results or gaining a lower position. White hat SEO is a more ethical way of doing SEO by creating quality content and a good user experience.

Reference:
https://blog.hubspot.com/marketing/black-hat-seo
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Black Hat SEO is a technique in order to gain traffic and get ranked in SERP by violating the rules of the search engine. This leads to the penalty by search engine if this technique gets caught!
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Black Hat is an illegal process for the search engine. It's a process to gain more traffic on the page or website with some activities that are against the rules. There will be a penalty if it is found.
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by (2.5k points)
Black hat search engine optimization is a set of practices that pass in opposition to search engine tips and are used to enhance a website’s search scores.
Black hat search engine optimization can damage your website and logo in a couple of ways.
1. It can cause decreased search rankings to disappear from search results entirely.
2. It only creates short-term results
3. It creates a poor, annoying, or deceptive reveal for audiences.
If you need to advantage of long-term search visibility and build trust with users, keep away from black hat search engine optimization.
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