In the next five years, B2B marketplaces will begin to unravel a series of complex challenges as technology, buying behaviors, and global trade continue to grow. Here are a few of the challenges:
Personalization: B2B buyers have a B2C buying experience in expectations, in speed, personalization, and seamlessness across devices.
Data security and compliance: As global regulations get more stringent (think GDPR/DPDPA), platforms will be pushed into better data governance and still maintain compliance.
Disruptions of trust and verifications of buyers and sellers: It will be more difficult to ensure trust and credibility across thousands of sellers and new and international buyers.
AI Fatigue and Resilience: AI can help with scaling operations but could compromise trust if relied on when replacing real live human support.
Logistics complications: A global supply chain crisis, increased costs, and cross-border regulations will place an emphasis on smarter fulfillment systems.
