Many farmers in India still depend on outdated methods to grow oil seeds like mustard, groundnut, and sunflower. Prices often fall after harvest due to oversupply or lack of demand, and small farmers are forced to sell their crops at lower rates.
On top of that, they don’t have easy access to large buyers or platforms where they can directly sell their produce. These issues affect their income and make it harder for them to plan the next crop cycle.
Many edible oil products that reach city homes have gone through several middlemen. This reduces the farmer’s share and raises the final cost for customers. In short, both ends—farmers and consumers—are losing out.
Choosing the right edible oil
Indian households often use different types of oils depending on the region.
How wholesale and B2B platforms make a difference:
Pepagora is one such platform that helps small and medium-sized businesses show their products through a free catalogue. By listing products here, sellers can connect with buyers from across India and outside the country. It’s especially useful for those in the agriculture wholesale sector who want to grow without spending on their own e-commerce setup.
If you are a supplier or manufacturer of edible oil, exploring such marketplaces might help you get better prices and reach more buyers.
