One common challenge is the lack of clear, updated communication. Many SMEs have great offerings but their product info, pricing, or business profile is sometimes outdated or too vague.
Another issue is follow-up. A buyer might reach out, but if there’s no quick reply, the opportunity passes.
SMEs that respond fast, clearly describe their products, and stay active online tend to win more trust even over larger competitors.
From my experience, even small improvements in communication and listing clarity can make a big difference.