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Why anchor text are important in SEO?

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Anchor text is the most useful tool for SEO because it will be given facility to coding a link on the specific word. after that you can click on such specific word your link page will be open on the screen.
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Texts that link to another location or document on the Web are referred to as anchor texts. In short, it's clickable text in a hyperlink. For instance, in the sentence Wikipedia gives an overview of anchor texts," Wikipedia is the anchor text. You can create it using this simple HTML code:

<a href="http://www.example.com">Anchor Text</a> As long as backlinks are an important SEO ranking factor, anchor text is going to play a significant role. It's added for the benefit of search engines so that they can determine what the "linked-to page" is about. Before the 2012 Penguin update, Google used anchor texts to understand whether or not a particular website was relevant. Nowadays, anchor texts serve as a great way for the search engine to penalize websites for spam and over-optimization. Read more.

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Anchor texts are important as they help you provide a pathway to users to visit your website which in turn helps in driving and increasing traffic towards your website which helps in seo.
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Anchor Text is important to increase the traffic of the website.
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by (960 points)

It essentially helps Google understand that you want to target that particular keyword for your websites page. It puts more priority on the Keyword. For Example, If I anchor the SEO Services of Search Berg to its web page like so, Google Would know I'm targeting that word for that particular page and the more back-links it has the better it will rank

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Anchor text is important as it attracts users to click on it and which ultimately creates more traffic to the page or website.
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It helps the crawler to crawl that page also. You can generate traffic as well with this technique.
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by (2.5k points)

Anchor text is the clickable part of a link that customers see. It is important for search engine optimization as it offers search engines a massive clue approximately the content material of the related page. It is true that the Google suggestions approximately anchor textual content utilization are contradicting.

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When used properly, anchor texts improve website relevance and keyword targeting.

Search engines use clickable text to understand the context of the linked page. If you use clear and keyword-rich anchor texts, it strengthens your page's authority on that topic.

For example, instead of linking with “click here,” use something like “SEO tools for beginners.” This makes the link meaningful and supports SEO.

Anchor texts also improve user experience. They guide visitors clearly on where they will go next.

Mixing them naturally is important to avoid penalties.

Too many exact-match keywords in anchors can trigger Google spam filters. Always aim for a balance.

Better anchor text improves indexing, boosts page relevance, and supports ranking efforts.

If you want stronger internal linking and better link-building results, use clean and relevant anchor texts.

In short, anchor text isn’t just a link—it’s a signal of trust, relevance, and user intent.

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